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What is “Prominent Pricing,” and how can I configure it?

“Prominent Pricing” in the Name Your Price for LearnDash plugin is a feature designed to give you control over how pricing information is presented to learners on both WooCommerce product pages and LearnDash course pages.
Since the plugin allows learners to set their own price within limits, it becomes important to clearly guide them by displaying the most relevant pricing information.

Benefits:

  • Reduces confusion by showing relevant pricing information.
  • Improves the learner’s purchasing experience.
  • Allows you to influence learner behavior while still offering flexible pricing.

This ensures that learners always have a clear reference point when deciding what amount to enter, reducing confusion and making the purchasing process smoother.

Example of Prominent Pricing in Action

Suppose you have a course where learners can choose a price between $10 and $50, with a suggested price of $30.
Minimum Price Prominent: Displays $10 clearly on the course page. Learners immediately see the lowest amount they can pay, emphasizing affordability.

  • Suggested Price Prominent: Displays $30 as the main price. Learners are encouraged to pay the suggested amount, increasing your average revenue.
  • Maximum Price Prominent: Displays $50 prominently. Learners perceive higher value for the course, which can influence them to pay more.
  • No Prominent Price: No price is highlighted. Learners focus on the input field and enter their chosen amount freely.

Configuration Options:

  • Minimum Price: Emphasizes affordability by showing the lowest possible amount learners can pay.
  • Suggested Price: Encourages learners to pay more by highlighting the amount you ideally expect.
  • Maximum Price: Creates a perception of value, especially for courses with a wide price range.
  • No Prominent Price: Keeps a cleaner layout and lets the input field speak for itself.
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