Offering discounts on bundled purchases is a proven strategy to boost conversions and average order value. The Frequently Bought Together (FBT) widget for LearnDash allows you to incentivize learners by offering discounts when multiple courses (or products) are purchased together. This article walks you through how to configure and control discounts within the FBT widget, including both Fixed and Percentage discount types.
You can configure two types of discounts within the FBT widget:
- Fixed Discount – A flat amount is deducted from the total price.
- Percentage Discount – A percentage of the total price is discounted.
These options give you the flexibility to create bundles that appeal to different pricing strategies.
Below is an example of the discount settings panel where the bundle includes three courses, and discount is configured:
- Apply Discount : This setting allows you to enable discounting on Frequently Bought Together courses
Type of Discount : This setting allows you to choose between discount types whether to apply flat fixed discount or a percent discount - Discount Amount : This setting allows you to set the discount amount for fixed discount type
- Discount Percentage : This setting allows you to set the discount percentage for percentage type
Apply discount even if few (at least two) courses from widget are bought together (only available with percentage discount type ) : You have the option to choose whether to offer discount even if few(atleast two) courses from widget are bought together. Here’s how it works
Example 1 :
If a customer adds a Frequently Bought Together (FBT) bundle to their cart with 5 courses and later removes 3 courses, the discount still applies to the remaining 2 courses. The discount won’t apply if there’s only 1 course left from the FBT bundle.
If this setting is disabled, the discount won’t apply even if the customer removes just 1 course from the FBT bundle. In this case, all FBT courses must be purchased together.
Example 2:
If a customer has already purchased 2 courses from a 5-course FBT bundle, enabling this setting allows the customer to see a discount on the remaining 3 courses.
If this setting is disabled, the FBT widget will appear on the product/download and course page without any discount.
Please note that this setting only works with percentage discounts and is not available for fixed discounts.
For fixed discount types, customers must meet two conditions to avail the discount:
- Purchase All Courses from FBT Bundle: Customers must add and keep all the courses from the Frequently Bought Together (FBT) bundle in their cart to qualify for the discount. If they remove any single course from the cart, the discount will not apply
- No Previous Enrollment: Customers must not have previously enrolled in any of the courses within the FBT bundle. If they have previously enrolled in even one course from the FBT bundle, the discount will not apply. However, the FBT widget will still appear on the product/download and course pages without offering any discount.
Once your discount settings are applied, the FBT widget on the course or product page will reflect the updated bundle price dynamically—clearly showing the original and discounted totals to the user.